Hoi An
The Yellow City of Lanterns
Overview
Hoi An, Vietnam's most enchanting town, is a living museum of architecture, culture, and culinary traditions that has been remarkably preserved for over four centuries. This UNESCO World Heritage Site, located on the central coast of Vietnam, transports visitors back in time with its narrow streets lined with hundreds of ancient buildings painted in their signature mustard-yellow hue. By day, the Japanese Covered Bridge, an iconic 18th-century structure with its elegant pagoda roof, stands as the symbol of Hoi An and a testament to the town's international trading heritage. By night, the entire town transforms into a magical wonderland as thousands of colorful silk lanterns illuminate the streets, the Thu Bon River, and the faces of visitors taking sunset boat rides while releasing paper lanterns onto the water. Hoi An is also Vietnam's tailoring capital, where skilled artisans can create custom clothing, shoes, and accessories in just 24 hours. The town's cuisine is extraordinary, featuring Cao Lau noodles that can only be made with water from a specific ancient well, Banh Mi sandwiches that rival any in the world, and cooking classes that introduce visitors to the secrets of Vietnamese home cooking. The nearby An Bang Beach offers a perfect respite from the town's bustle, with its orangeen sand and laid-back beach bars. Whether cycling through rice paddies at sunrise, getting measured for a custom suit, or watching the lantern-lit river from a rooftop bar, Hoi An is a destination that captures the heart and imagination like no other.
Best Time to Visit
February to May
Ideal weather conditions for the best experience
Things to Do
Highlights
Magical lantern-lit nights
UNESCO Heritage architecture
Custom tailoring hub
Culinary paradise